May 10, 2012

KFH’s first - Economist Intelligence Unit Report : The Sharia-Conscious Consumer: Driving Demand

An Economist Intelligence Unit report commissioned by Kuwait Finance House, seeks to determine the factors that have an impact on the appetite for a broad range of Sharia-compliant products and services. It assesses the growing Muslim consumer market, consumption patterns across regions and the implications for business. The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings and views expressed in this report do not necessarily reflect the views of Kuwait Finance House. The report was written by Nigel Gibson and edited by Trevor McFarlane.

The Report says:

"Ignore the Sharia-conscious consumer at your peril. With the world’s Muslim population now at around 1.8 billion and rising, few in business can turn their back on such a demographic. Since more than 50% of Muslims worldwide are under the age of 25 and, together, account for more than 10% of the world’s population, the prospects for the future look remarkably bright. From food and Islamic finance, the industry is spreading its wings into pharmaceuticals, fashion and tourism, among many other areas. But given the global nature of the business, the industry will grow at varying speeds in different regions, while certain segments will garner more attention than others."

The principal findings of the survey and a series of interviews with senior experts were included.

For downloading the full report click here